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How The Wealthiest Online Marketers Make Big Profits?
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Use Banner Ads, Media Buying, and Email Marketing To Get Massive
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With the emergence of the Internet, many
of the more traditional forms of marketing have expanded into an
online equivalent ... with some fascinating twists.
In the offline world of marketing,
advertising
basically fell into two worlds: Brand Marketing and Direct Response
Marketing.
Brand marketing seeks to create
memory, affinity, and associations in the minds of the customers
so they will naturally think of Brand X when they need or want a
specific product or service. Brand marketing typically uses
venues such as TV, Radio, and display advertising.
Direct response marketing measures
the number of leads, inquiries, or sales from a specific ad.
Typical direct response venues include classified ads, display
advertising, informercial style articles, and direct mail.
In both cases, there are free and paid
advertisements available. These same designations apply online as
well, but online, the concept of "paid" versus "free" advertising is
a much bigger deal ... perhaps because the costs for online
advertising are so much lower, it's easier for individuals and small
companies to conduct business online.
Regardless of whether your primary interest is
Brand versus Direct Response marketing ... or Paid versus Free
advertising ... some forms
of online marketing work better than others. For example, one of the
best-performing Internet Marketing methods is email marketing.
With email marketing, you can provide useful
information, last-minute announcements and offers, and announce new
products of interest to your subscriber list ... once you have
a subscriber list.
But how do you get email subscribers?
There are thousands of ways ... and most of
them end in offering an incentive to join your list (e.g., a
free report, coupons, an ebook, or the latest greatest information).
In both the online and offline worlds, one of
the most effective ways to get in front of your audience ... whether
you are trying to sell something, build brand awareness, or generate
leads ... is display advertising. And on the Internet, "display
advertising" is called Banner Advertising.
Now, you may have heard banner advertising is
dead due to "Banner Blindness" ... in other words, saying
"people don't even
see them anymore" is like saying "people don't see display ads in
magazines ... or billboards on the highways due to road hypnosis" ...
In fact, the following statistics from
CMO.com illustrate banners and media buying are not dead.
Worldwide Real Time Bidding (RTB; Media
Buying auction for banner ad space) totaled $1.4 Billion in 2011
and is forecasted to reach $13.9 Billion.
By 2016, RTB will comprise 27% of all
U.S. Display ad spending.
Programmatic buying has grown by 20% in
the last 6 months.
Clearly, businesses would not be
investing all this money if people weren't clicking banners and
making the advertisers money.
What is true, however, is people tend to not
see banners according to placement. This is the same reason display
ads in a magazine cost more on the front and back covers ... ads in
the upper right-facing page cost more than the left page ... and
bigger display ads cost more than small ones.
On a web page, the chart below shows the "Heat
Map" of the most effective banner ad placement.
This is important to know when you are ready
to scale successful banner ads to huge profits with Media Buying.
Media Buying is simply buying
large-scale, bulk placement of banner ads within a site or across
thousands of sites at wholesale prices. It is kind of
like buying an MP3 player for $100 at Walmart (i.e., "retail")
versus buying 10,000 MP3 players from the wholesaler for one dollar
each. Your per unit cost is tiny, but you are spending
$10,000 rather than $100.
So, I will show you my recommended Internet
Marketing approach in a moment, but let me first ask you a question
...
Would you spend $20,000
per day on Media Buying banner ads when you knew you were going to
make $100,000 of revenue per day?
And if you can't
afford $20,000 per day now, would you invest $100 per day if you
knew you would make $500 per day in sales?
Well, that is exactly what Media Buying
is all about.
Maybe you have heard about Pay Per Click (PPC)
...
PPC is a highly-focused, extremely expensive
form of media buying using classified ads instead of banner ads. It
tends to work really well (although statistics indicate the
effectiveness of PPC is also waning ... again, primarily due to "ad
blindness"). However, it's gotten so expensive in most cases, only
the big companies (typically those offering expensive services) can
afford it.
Did you know ...
The most expensive keyword (in terms of
bidding for PPC ad placement) on Google is currently "insurance",
and it costs $55 per click.
The next 2 most expensive PPC keywords
are "loans" and "mortgage" at $45 per click.
In the fourth quarter of 2014, the
average Cost Per Click (CPC) on Google dropped 11% while it
rose 6% on Bing. Considering the huge difference in the size
of Google and Bing's PPC program, this is a significant
indicator of declining interest in PPC advertising ... even
though businesses make $2 for every $1 spent on PPC.
The above statistics were all obtained from
Sitewit.com.
81% of visitors find their online
destinations via search engines
Although PPC ads are 1.5 times more
likely to convert, organic search engine listings (i.e.,
those obtained naturally by search engines crawling your web
site) are 8.5 times more likely to be clicked than paid
search engine listings (e.g., PPC ads).
Banging the numbers together reveals the
organic search value is 5.66 times that of the paid
search advertising.
PPC's real value is its speed and
expansiveness.
Evidence of PPC ad blindness is visible in the
approximated heat map drawn from monitoring cursor and eye movement
for typical search engine pages. You can see the actual heat map by
clicking on the rendition below.
So with the high cost, increasing
ineffectiveness of PPC, and the stronger trust in organic search,
you really can't ignore the power of organic search engine ranking.
Furthermore, there are many other types of media buying that offer
the speed and scalability of PPC for MUCH lower cost. Thus, a
combined strategy is best, but for the reasons presented above, I am
not including PPC in my
recommended strategy.
What About Free Advertising Online?
NOTE: In this context,
"free advertising" is not referring to free organic search engine
listings, but rather it refers to free classified ads, banner ad
exchanges, article marketing, posting on blogs (guest posting and
comments), forums, etc.
Certainly, making $500 per day with zero
advertising cost is better than spending $100 to make $500 ...
right?
Of course! Free is always better ...
But the problem with free
advertising online is it takes a long time to get ranked for
free search engine organic traffic, and other forms of free
advertising simply don't work very well.
Yes, email marketing is
free, but you have to build your subscriber list first ... and that
takes a long time ... unless you use my approach below ...
Plus,
email marketing doesn't scale very well. You can certainly keep
building your list, but when you find a great email that converts
really well
(i.e., makes a sale), you can't flip a switch and add a
million more subscribers to your campaign. You can, of course, rent
email lists, but that is "paid advertising", not free isn't it?
What if you could use low-cost paid
advertising to test your banner ads very quickly (overnight for
example) ... and simultaneously build your Search Engine ranking for
you offer web pages (a.k.a, "money pages") at the same time?
That's what I'm going to show you here ...
How To Use Banner Ads & Media
Buying For Lead Generation, Sales, And Search Engine Ranking
For this discussion, I'm going to presume you already have a
product or service you want to promote. The video below discusses
what to do if you don't, but for now, let's assume you do.
I will
also assume you have banner ads designed and built already; again, the video
below will help with that as well.
Given that you have ads and a sales page, our goals are as
follows:
Get potential customers to your sales page or lead
generation page quickly, and
Get your offer pages ranked so you get lots of free visitors
too.
The Basic Media Buying Process Works Like This:
First, determine your audience.
Test your banner ads and determine your Click Through Rate (CTR)
If you're CTR is good enough, continue to step 4; otherwise,
modify your banner ads and test them again.
Find a good media buying platform (i.e., the broker or site
where you will place your ads) to reach your intended audience
(where they are in the "buying" frame of mind).
Run a small media buying campaign to test and verify the
effectiveness of your ad and media buying platform. If the
results are not great, return to step 4. If the results are
strongly profitable (say at least 100% profit), continue to step
6.
Ramp up (i.e., scale) your campaign to reach larger
audiences and bigger profits.
As your media buying campaign continues to succeed, you
should continue rolling some of your profits back into scaling
your campaign bigger and bigger. You should also continue
performing Step 2 to test new ads against your best-performing
banner ad (typically called your "control").
At the same time you are following the media buying process
above, however, you can use the results of your media buying to get
your sales pages ranked high in the search engines. This will get
you loads of free traffic as well ... which of course, will
dramatically improve your profits.
Remember the statistic quoted above ... 81% of visitors find what
they want via Search Engines and they are 8.5 Times more likely to
click on an organic listing (i.e., a natural, free listing) than an
PPC ad.
Thus, you want to do the following at the same time you are
doing the Media Buying process above.
Free Traffic Organic Listing Process:
Set up 69+ Tier 1 links to your money page and
Set up 30,000+ Tier 2 links to your Tier 1 links.
NOTE: Tier 1 links are
links that point directly to your offer page. Tier 2 links
are links that point to where you Tier 1 links are hosted. For
example, if you posted an article with a link to your offer page,
that's a Tier 1 link. If you then created links to that article,
those would be Tier 2 links.
Fortunately, this is very easy to do, but you have to do it
correctly.
The video below goes into this in much more detail, but the basic
concept is to test your banner ads and tweak them until you are
satisfied with the results ... And at the same time, invest about a
half hour to set up your Search Engine ranking process for you money
page (i.e., sales page) and let it run on autopilot.
Your media buying traffic to your money page will automatically
help build your search engine rank if you set everything up
correctly. At the highest level, search engine ranking is a function
of content, links to your page, and traffic. So your media buying
will set up the traffic for you.
This process works really fast compared to traditional Search
Engine Optimization (SEO) techniques and methods such as article
marketing, link building, Web 2.0 marketing, social bookmarking,
posting on forums and blogs, etc.
Realistically, when you know what you're doing and why, you can
set up your search engine ranking process in less than 15 minutes
... but even if you spent a whole hour, it beats traditional SEO
hands down. And in the end, you have massive, completely-scalable
media buying traffic and a tsunami of free traffic from the search
engines automatically.
Now, click to watch the video below, and I will fill in a lot of
the holes for you ...
If you are trying to build an online income large enough to
actually make a difference in your life, you need the Media
Buying Crossover program.
If you have an offline business you are trying to take
to the web, I promise you ... you won't find a better method. Even
if all you want is free advertising, this search engine ranking
method is the only way to stay ahead of the constant barrage of
competition for top listings on search engines. The barriers to
entry are almost non-existent; anyone and everyone can ... and is
... building online businesses. If you want the "pot of gold" at the
end of the Internet," this is the treasure map to get it.
Everything I have
presented to you here is literally worth a fortune ... but it's all yours for only $197.
That
price is NOT a "limited time offer". You can come back tomorrow,
next week, or next month, and get that price ... unless I get a
stampede of buyers in which case I will be raising the price. But
even if you come back a month from now, and the price is $997 ... or
even $1995 like I paid just for the SEO technique alone, the price
difference is NOT your biggest loss.
Your biggest loss will be your opportunity cost. If
you come back in a month and pay $800 more, you may have lost
$1000's in lost revenue from a single successful media buying ad
campaign.
People are literally making millions per month
with media buying!
Don't you want a piece of that pie?
Since I really haven't talked much about media
buying so far, I have included one more video below. This one talks
about the potential of media buying and the training guide version
of the course. It includes a handful of valuable bonuses as well
including the Top Resources listing, Cheat Sheet, and Mind Map.
Click below to watch the video and learn more about
Media Buying
...
The Media Buying Crossover
program includes the full Media Buying course plus the
complete audio and video version of the "Media Buying Made Easy"
course.
You can
literally watch over our shoulders ...
as we discuss and implement media buying to generate huge profits.
I urge you to jump on this offer today
... You can start learning and building your fortune while I start
building your income.
Just click the "Yes, I want this!" button
below, and experience the Media Buying Crossover phenomenon now!
And don't forget, you get a full 6-Day
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Here is a
brief summary of everything you will receive today when you
get the Media Buying Crossover for your future:
Lifetime subscription to my marketing system to help you make money
with the Unlimited Banner & Text Ads Network
50 High-Ranking Tier 1 links and 30,000 Tier 2 links to your
unlimited banner ads referral link
50 High-Ranking Tier 1 links and 30,000 Tier 2 links to your 75%
commission affiliate link for the Media Buying Made Easy course.
Lifetime Membership To Online Success where you get a new Done For
You sales campaign and ads package every month.
Special Bonus: The Real Secret To Online Success
The 4 Best Ways To Make Money With Banner Ads
The Best Banner Ad Designs Proven To Work Best Regardless Of What
You’re Selling
7 Proven Techniques To Make Your Banners More Effective
Making Banner Ads Without Special Software (Part 1)
Making Banner Ads With Free Software (Part 2)
Free Graphics Software For the Part 2 Video
How To Test Your Banner Ads In Front of 100,000 People Within 24
Hours
How To Build & Rank Your Facebook Fanpage Fast
Media Booster SEO Checklist
How To Rank Your YouTube Videos For Marketing
16 More High-Rank Sites Where You Can Easily Get Relevant Links
Facebook Fan Page Ad Secrets
How Turn Your Facebook Fan Pages Into Viral Monsters
Affiliate Resources You Can Use To Market The Media Buying Made Easy
Course (for 75% commissions), the Online Success Program, and the
Unlimited Banner Ad Network.
5 Article Submissions To Our Massive PBN (up to 5 links/article and
up to 5 anchor texts/link)
30% Lifetime Discount for 50 High-Rank Links and 5 Article
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100 Articles You Can Use For The 5-Article Submission and/or Content
On Your Sites
The Entire Banner Ads & Media Buying Made Easy Audio & Video Course
How To Spin Your Articles
Special 6-Video Surprise Bonus Course
Free lifetime subscription to my full-color 50-page monthly “Online
Marketing Strategies” digital magazine
And of course, the complete Media Buying Secrets course including
the Training Guide, Cheat Sheet, Mindmap, Top Resources, "Watch Over
Our Shoulder" Video Course, Audio Course, and complete video
transcripts.
In the offline world of marketing,
advertising
basically fell into two worlds: Brand Marketing and Direct Response
Marketing. 
Lifetime subscription to my marketing system to help you make money
with the Unlimited Banner & Text Ads Network
50 High-Ranking Tier 1 links and 30,000 Tier 2 links to your
unlimited banner ads referral link