Internet Marketing Case Study For Specific Products (e.g., Enji Mini Spy Camera)
Internet Marketing techniques are very diverse, but I would split them into 2 realms: direct and indirect.
This page and the resulting link illustrate an indirect method of creating a video and article and linking it to an authority site with lots more useful information. If you would like to know how to create these authority sites in 60 seconds, click here and get my free Internet Marketing magazine.
Now let’s continue with the case study …
Today we’re going to take a look at the Enji Prime HD Mini DV Spy Camera.
This little camera records in 1080p, 720p, and has night vision, as well as motion detection.
It comes with a cable to connect it to your computer or charge source, the camera itself, and a mounting bracket.
This little end of the cable that it comes with it plugs into the camera itself to charge the camera and transmit video to the computer so you can use it as a webcam.
It simply slides into a port right next to the (Micro) SD card slot.
When you first get the camera they recommend that you charge it for 2 – 3 hours. You can charge it via USB. We’re going to charge it with my surface here and plug it in right here to the USB. You can see that the camera is charging by the little red light indicator on the camera itself.
You can see it right there. When it’s blinking that means its charging. When fully charged, you can use it for 30 – 100 minutes depending on the features you use.
Now that the camera is fully charged lets power it on. To do that, you want to hold down right here you can see it’s indicated by the little power icon there. Hold that down for 2 seconds. There you go, that little blue light means that the camera is on. Now currently the camera doesn’t have an (Mini) SD card in it, so that why the little light is blinking blue and red.
To fix this problem we’re going to go ahead and insert an (Micro) SD card so we can see what it looks like when you have an SD card inserted and power lights on.
Slip it in here real quick. And it slides in like that. There we go.
Alright then now we’re going to push the power button for 2 seconds. 1 one thousand, 2 one thousand, there’s the blue light. There we go, now it’s ready to roll. Now lets record our first video in 720p. Start with the camera on, push the power button, and the blue LED will blink 3 times. That lets you know it’s recording.
When you’re done recording, press the power button, then it will stop. The blue LED will come back on to let you know that it has stopped. Let’s see that one more time. Powers on, push the power button 3 blinks, now we’re recording, and stop by pushing the power button again, and we’re done.
Now, lets put the camera in 1080p mode. To do this, push the mode button and hold it until you see the red and blue lights. Once you see these you can start recording with it. To do that, just press the power button, like in 720p mode. Now it’s recording.
To stop, just press the power button again, and it stops. You can see the blue and red LED indicating that it’s stopped recording. Now lets put the camera into night vision mode. To do this, start with the camera off in the resolution that you want to record in.
Turn the power on, and while the blue lights blinking, hold the power button for 2 seconds. The red light will flash 3 times, and it’s ready to go. Activating the motion detection mode is very similar to activating the night vision mode.
When powered on, simply press the power button and hold it for 3 seconds instead of 2 seconds when the red LED blinks 3 times the mode is activated.
To put camera into photo mode, turn the camera on and then press the mode button 2 times. Once the LED goes from blue to red it is in photo mode. To take pictures while in photo mode, simply press the power button. You can see here the camera is in photo mode by pressing the power button the light will blink, and you know it’s taking a photo. After using the camera and you’re ready to power it off. All you have to do is hold the power button for 6 seconds.
And there it is, it’s powered off.
Another cool thing that comes with this camera is that you can use it as an actual webcam.
All you have to do is connect the USB here and then hook it into your computer and you’ll notice when you hook it into your computer, you’ll see the drivers install. You can see it pop up right there.
Now that the camera is installed lets go and download some software so we can use it as a webcam. This free version called Debut Video Capture and screen recorder software is a nice free one that you can use. Just download it, and then install it. It’s going to pop up and ask for administrative rights, and just agree, and it’s going to install.
It’s really fast to install, a pretty lightweight piece of software. Now once it’s installed, re-plug the camera in and let’s go let’s go ahead and close this out and then we want to be sure to turn the camera off that way we can actually use it as a webcam. If it’s turned on it won’t work.
Click on tools, then options there, you can also hit control + o, and then click webcam, you’ll see it populate there, click webcam, and then you want to be sure to select the General – UVC camera and it’s 1280 x 720 30 frames per second.
Alright there it is, we’ve got camera feed. You can see it looking at the screen there, it’s working. So now you can use this as a 720p 30 frame per second webcam for anything you might desire. You may have noticed that there is a time stamp at the bottom of the videos.
To change this all you have to do is hook the camera up, click on the time file and then change the dates right here. You can set the date, the time down to the second, and then you’ll notice at the end of this line there’s an N. That tells the camera whether or not to put the time stamp on the video or photos that you have when you take them. For me, I don’t like having a time stamp so leave at N. When it comes out of the box it’s set to Y.
You have to update this anytime you put a new (Micro) SD card in the camera. This file gets created any time the (Micro) SD card gets put in so if you take it out and put it back it gets overwritten.
Thanks for viewing my instructional video on the Enji Prime HD Mini DV Spy Cam.
We went over a lot of different features and a lot of different functions. I may not have gone into enough depth for everybody but I tried to keep this video around 5 minutes.