Content Marketing Articles

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Content Marketing – Why Content Matters

  This year marks the third straight year that marketers plan to increase spending on content marketing, according to the “2010 Content Marketing Spending Survey.” In fact, 59 percent of marketers plan to increase content marketing this year, with spending for content marketing comprising 33 percent of total marketing budgets. The term “content marketing” goes by many names-custom publishing, custom ...

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Do You Know What Content Marketing Is?

  A lot of times when I am introducing myself to a new a group of people, I explain that my company does content marketing and strategy for businesses, which includes writing and editing. Usually, I see more than a few people who look sort of mystified by this. So, I thought I would write a little bit about what ...

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How to Approach Your Content Marketing Strategy

  Whilst the term “content marketing” has always existed, the exponential growth and influence of social media has put it in the forefront of marketing professionals’ minds, with respected figures like Seth Godin even heralding it as the future of marketing. In essence, content marketing refers to the creation and distribution of content in order to attract and engage a ...

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Content Writers – The Pros and Cons of Hiring a New Writer for Content Marketing

  Content marketing is the name of the game today. The online world is buzzing with people talking about social media marketing, blogging, article marketing, content writing, video production, pod casts – it seems like every business owner and individual marketer is caught up in the content marketing craze. The sheer number of new writers and content marketers online is ...

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Content Marketing’s Perfect Mate

The “incredible shrinking marketing budget” isn’t a comical corporate side show: it’s a harsh reality for companies across America… and beyond. As organizations aggressively seek ways to stretch their budgets and still meet current marketing objectives, return on investment (ROI) is more than a buzz word in the weekly management meeting; it’s a marketing mantra. As companies make the shift ...

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Content Marketing Helps to Reach Target Audiences

Content Marketing is an important aspect in current scenario. People from different areas are looking for effective content writers to promote, nurture and build transparent relationships. Content writers or SEO content writers help to deliver the desired content with the focus mind. Some companies have a well planned training system to develop excellent content for their readers. These readers automatically ...

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Effective Content Marketing

At the root of content marketing is a clear understanding of what your customers need and the ability to satisfy their needs in an informative, compelling manner. Your content should be engaging and should promote further discussions. There are many ways in which to market content effectively. One of the reasons why content marketing is effective is because it is ...

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