Affiliate Marketing Programs or Create Your Product Yourself?

Are you one of those marketers who only wants to promote affiliate products?

If you are, you’re not alone. Affiliate products are great – you don’t have to create the product and you don’t have customer service problems. Heck, you can make a fortune promoting affiliate products, and I highly recommend that if your heart is set on affiliate marketing programs, that you pursue it without hesitation.

That said, if you are ONLY pursuing affiliate marketing programs…

… you are putting yourself and your income at the mercy of other people, other businesses and other entities that you have NO control over. At the very least, you need to be building your list of customers so you can quickly adjust as programs come and go. Here is a free ebook that shows you how to get 100 to 200 targeted subscribers every day.

Plus, it’s not always a bag of laughs, either. You want to promote that cookware set on Amazon because it’s got great commissions? Cool. So go set up a website, get some lousy articles written by someone whose first language isn’t the one you need, buy a few thousand spam links and so forth to get this site ‘ready.’ Then find a way to send the traffic, and then do it all again with the next product.

Great fun, right? I’ll bet you don’t even care about that cookware set or the people who might buy it. But you should care that the seller can stop selling it at ANY time without notice. Or they can change the commission structure. Or they can do whatever they like.

Are you getting your traffic from Google?

Then you already know how fast Google can pull the rug out from under you. Maybe you’re buying traffic from Facebook? Facebook has already banned certain businesses and untold numbers of marketers, and they will be banning more – without notice.

How do you like affiliate marketing so far? Yes, there is a right way and a wrong way. If you choose a great niche and focus just on that niche and build up your readers and your traffic and especially your lists, you can make a ton of money in affiliate marketing.

But you know what?

You can make even MORE money when you create your product yourself, and it’s not nearly as difficult as you might think.

Plus, creating your own products have great perks:

  • First, when you make a sale, you get to keep ALL of the sale.
  • Second, you can get your own affiliates to promote for you. Just think how much more you can sell with a hundred affiliates promoting your products, than if it’s only you promoting. The difference is beyond huge, it’s almost mind-boggling.
  • Third, if you’re a good affiliate marketer, you are building lists anyway. Why not sell your own products to those lists, in addition to selling affiliate products?
  • Fourth, when you have your own products, you can earn money for months and years on work that you did ONCE. It’s like being a songwriter and earning money every time the song is played for the next 20 years, only instead of a song it’s an info product.

 

Now, I know your next objection:

“But I don’t know anything that people want to buy.”

And let me tell you, this isn’t a good objection for two reasons.

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#1, YES you do. If you’ve been alive for more than, say, 15 years, then you know stuff that other people DON’T know but they WANT to know. Have you found a way to treat your own illness? Have you lost 20 pounds? Have you traveled somewhere? Do you know how to save major money on something? Do you have  secret to seducing lovers?

Think of it this way – what do you know? Make a list. Write that stuff down, and keep writing over the next few days because you will realize you know a lot more than you thought. Do this and you’ll likely have three sheets of paper filled with things you know that others want to know.

#2: Let’s say that you do the exercise in #1 above, and you come up with nothing. NOTHING. You are the only person on the planet who doesn’t know ANYTHING that anyone else wants to know.

 

That’s okay, and here’s why …

All you have to do is pick your topic, learn it, do it and teach it. That’s it. Learn it, do it and teach it. You don’t have to become an expert. Just learn enough to get started DOING it, whatever it is. Make notes of what works and the results you get, and guess what happens?? You have yourself an info product. YES, it really can be that easy.

“But wait! If I have to learn it, and then do it before I can teach it, that will take time and I need to earn money NOW!”

True. So here’s a shortcut: Choose your niche, go find an expert and use THEIR knowledge to create your product. Then cut them in on the deal. You get a percentage, they get a percentage.

“But then I’ll have to share the profits – wouldn’t it be better to just promote affiliate products?”

True, you’re sharing the profits with the expert, but remember – you can then get affiliates to promote for you, something you cannot do when you are an affiliate yourself.

So even if you give the expert 25% and you keep 25% so that affiliates earn 50%, that’s 25% that you continue to earn for as long as the product is selling.

One more thing before I forget – when you sell your own products, you are building lists of BUYERS. And as you know, one buyer can easily be worth 10-50 people who are just looking for freebies.

So when you have your own products, whether you create them alone or with partners, you are building lists of buyers that your affiliates send to you. And this alone is HUGE. So much so, that even if you gave away ALL of your commission up front, it would still be highly profitable because of all the backend products you could sell to your new buyers.

 

How To Get PAID For Your Product BEFORE You Create Your Product

Seriously, have you ever received an affiliate commission before the product was even created? Of course not.

A frequent objection I hear from affiliate marketers is they don’t want to create their own products because they will have to wait until after the product is created to get paid.

BUT, what if you could get paid before you create the product? Here’s how you do it: Offer to let your customers watch over your shoulder as you do what you’re going to teach. In other words, do a live case study so they can see step by step what happens.

Let’s say you were going to make a product on how to sell t-shirts. You would let them see the process from start to finish, watching everything you do. You then take these recordings and sell them as your finished product, too. So you get paid in advance by people who want to see you do this as you do it, and then you have an asset you can sell over and over again.

Pick something you want to learn that others want to learn, too. Spend a week or two learning the basics, and then do it. Whatever it is, just do it. Then report on your results as you go. That is, document each day what you do and the results you get.

How to Promote Your Product to Buyers

There’s likely no need to make a humongous promise, like earning a million bucks in 22 days. Who’s going to believe it anyway? Instead, promise that you’re going to show them how to do the thing that you’re teaching. You’ll use video, screenshots, writing, etc., to show them what to do in each step and how to do it, and what to do if this happens or that happens. And when you make a mistake, add that in as well, since it shows them what not to do.

You’ll begin with the very first step, whether it’s research, finding an outsourcer or whatever, and do it in chronological order. It’s easy for you to do this way, and it’s easy for your customers to follow, too.

In your marketing, you’ll tell them why they should care about what you’re teaching – for example, that it’s an easy market to break into, extremely hot and so forth. You’ll also tell them what expertise you already have that you’ll be applying to this training, if any.

Then you’ll tell them exactly what they’ll learn, step by step, and what they’ll get out of it. It might be as simple as they’ll have their first product sold.

This is how you market the product before you’ve even made it. After you make it, then you’ll know your exact results. Maybe you sold 82 units in 21 days. That can become part of your promise, that you’ll show them how you did it, and maybe by copying you, they can do it, too.

You can also use these techniques or approaches in your pre-sell pages for affiliate marketing programs as well.

 

But What if My Product Doesn’t Sell?

Hey, it happens. You spend hours creating a product and only sell a few copies. Guess what? That’s okay, for two reasons. First, you’ve now got more experience creating products. Second, and this is the big reason – you can re-purpose the content. Maybe it didn’t sell as a $27 product, but can you turn it into a Kindle book and sell a few copies a day? “But I’ll only make $5-$10 bucks a day on Kindle.” Yeah, multiply that by 365 days and tell me if it’s worth it.

You can re-purpose it into list building material, email autoresponder series and so forth. You can rename it and re-market it, because odds are you didn’t do a very good job the first time because you’re still learning. You can use it as a free bonus to sell more of your next product. You can repackage it – if it’s audio, add video. If it’s video, add a pdf. You can sell rights to it. You can sell an entire website and sales funnel based around it, and so forth.

You now have an asset. And even if it didn’t sell very well in its first incarnation, there are plenty of things you can do to still make money from it.

 

The Big Why of Creating Your Own Products

Do you know why you should create your own products, above and beyond what we already talked about? Because when you create products, you are exchanging a few hours of your time for an asset that can pay you for months and years to come. Creating and selling your own products will allow you to travel the world if you choose, enjoy more financial security than 95% of the population of the U.S., and live the life you want. And if that isn’t reason enough to create your own products, I don’t know what is.

But what if you are just getting started … And you don’t know anything about affiliate marketing programs and you’re not ready to create your product yourself?

Or maybe you just want to make some money before you try to learn everything you need to know about online marketing.

There is another alternative. You can simply tap into an existing system created by massively successful online millionaire, Patric Chan. It’s crazy, but he is willing to let you clone his entire system. And his system is much more  than just another affiliate marketing program … It’s a recurring income system that is super easy to set up and market. It takes maybe 5 minutes to set up and he will actually train you on how to market. In fact, there is only 1 simple task you need to do with Patric’s system … Click here and watch the video and discover how simple this one task really is.